Colorado boldly adopts an upside-down yield sign as new “brand” logo

Well done. After a year or ideating and brainstorming and concepts, the brightest design minds in Colorado have created a green triangle. Learn more about this stroke of genius at brandcolorado.gov.

But seriously, it’s a clear and clean logo and I think it works OK. But, it’s way too generic.

Rest assured, Colorado Snow will proudly stick to the ever-recognizable (and meaningful) colors presented on our state flag:

• White symbolizes the snow
• Gold acknowledges the abundant sunshine
• Red represents the red soil and rocks
• Blue a symbol of the beautiful blue skies

Of course, that’s because we have to:

The Colorado flag is “public domain,” meaning it can be used by anyone, anytime, anywhere. The Colorado state brand, on the other hand, is a registered trademark of the state that cannot be used without express permission from the state.

What do you think of the new Colorado Brand?