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Vail announces EpicMix, automatic RF tracking

The season is already ramping up. Today Vail Resorts announced an awesome differentiator to the mix of resort offerings (this makes choosing a season pass in Colorado interesting) that can automatically track skier and snowboarder vertical feet skied and days on the mountain:

EpicMix leverages radio frequency (RF) technology installed at each of the Company’s 89 lifts across its five mountain resorts and RF chips embedded in the Company’s season passes and lift tickets. EpicMix enables guests to share their experiences with family and friends on Facebook and Twitter. EpicMix will recognize special achievements by rewarding guests with collectible digital pins.

With a free mobile application (iPhone, Android) and access available online, anyone with a pass (Epic Pass, Epic 7-Pack, Summit Pass, Keystone and Arapahoe Basin Pass, Heavenly Pass and PEAKS Lift Ticket) can track days on the mountain, vertical feet, view stats compared to your friends, etc. For the nerds and digital savvy out there, this sounds like an exciting technology.

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