Environment Snow

La Nina: Predicting less precipitation

Recent predictions from the Wester Water Assessment (WWA) say that we might get higher temperatures and lower snowfalls this season: Expected La NiƱa impacts during October-December 2007 season are above average precipitation in the Pacific Northwest (including western Wyoming) and below average precipitation in the Southwest, including parts of Colorado. There is an increased chance […]

Environment Marketing

"Green" Marketing Hits the Slopes

Brand Connections, an advertising company, has spent years and over $10 million to buy up a network that targets the outdoor enthisiasts. Some big advertisers have already signed up. Coca-Cola‘s Odwalla brand is planning a campaign on the network this fall to promote its line of juices, health drinks and nutrition bars at ski resorts. […]