The Powder Alliance Partnership includes Crested Butte →

Donny at Freeskier looks a bit harder at the new Powder Alliance Partnership:

The deal provides three free days of skiing at Crested Butte, Snowbasin Resort, Sierra-at-Tahoe, Stevens Pass, Timberline, Schweitzer, China Peak, Mountain High, Arizona Snowbowl, Mt Hood Skibowl, Angel Fire Resort, and Bridger Bowl, with the purchase of a season pass at any one of those resorts. On the surface, a total of 33 free days of skiing across the western United States seems like the deal of a lifetime. When delving further into the details of the pass, a couple of things should be noted.

It seems the popular innovation in the industry is catching on: cross promote product from other resorts in other locales by joining a faction. See also: Vail Resorts, The Mountain Collective. I only wonder if it’s worth it. I don’t ever see myself leaving the close-to-home resorts (spend extra money to travel?) so I wonder who this appeals most to? Likely folks already living away from resorts and planning vacations?

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