Why Marketing on Social Media is Like Feudalism and What That Means for Resorts →

I authored a guest post over at Gregg’s SlopeFillers.com about owning your own online marketing (and not giving it all away to social networks like Facebook and Twitter):

In exchange for using the network and its features you may become indebted to the network to help promote it, could ultimately pay for the right to certain liberties, and will have nearly no say in the governance of what happens to you, your fans, your content, and so on.

I offer three ideas to start considering as they can lead to greater marketing success online (and less exposure to risk in your efforts):

  1. Own Your Domain
  2. Know Your Intellectual Property Rights
  3. Know Others’ Intellectual Property Rights

Take a look and be sure to let me know your thoughts in the comments.

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