Arapahoe Basin Aside Marketing

Arapahoe Basin new quad lift

If you hadn’t heard, Arapahoe Basin is losing it’s “hard core” exterior and becoming “resortized” by Vail Resorts. With the parking upgrades and Montezuma Bowl lift, it’s hard to argue the resort isn’t trying to stay competitive with the major resorts. So, this summer A-Basin will be adding a high-speed quad lift to replace Exhibition […]

Copper Mountain Marketing

Extreme marketing: snowmen at DIA

A number of snowmen have been assembled near Denver International Airport holding up fun signs. They appear to be hitchhiking to Copper Mountain. Read more at The signs point to, a marketing site for Copper with some fun videos and information about the mountain. Clever marketing gimmick? Yeah, I’d give Copper an A […]

Environment Marketing

"Green" Marketing Hits the Slopes

Brand Connections, an advertising company, has spent years and over $10 million to buy up a network that targets the outdoor enthisiasts. Some big advertisers have already signed up. Coca-Cola‘s Odwalla brand is planning a campaign on the network this fall to promote its line of juices, health drinks and nutrition bars at ski resorts. […]