The SIA Snow Show has kicked off, as it always does, with a fashion show. Some of the biggest brands in apparel and accessories took the stage at the Wells Fargo Theater in the Convention Center to show off their upcoming 2010-2011 gear, apparel, and accessories.
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| From 2010 SIA Snow Fashion Show |
A lot of the featured brands are local Colorado companies including: Spyder, Optic Nerve, SmartWool, Icelandic, and Obermeyer.
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| From 2010 SIA Snow Fashion Show |
One thing we did notice was the increased fashion in earphones which, when they match an outfit, look pretty good.
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| From 2010 SIA Snow Fashion Show |
The show concluded with an impressive series from Under Armor, the Stars and Stripes line which will be outfitting the US Olympic teams this year.
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| From 2010 SIA Snow Fashion Show |
Overall, the evening was a fascinating look into the future of snow fashion (and the DJ was top notch). As to be expected, you will see a lot of bright colors, subtle patterns, and big hoods. Though, one detail that has escaped me thus far: suspenders for men. Watch for those…
Here’s a quick video with some of the lineup at the end of the evening:
[youtube http://www.youtube.com/watch?v=LtNc3SZZFjE&hl=en_US&fs=1&rel=0&color1=0x006699&color2=0x54abd6]
Stay tuned for more SIA Snow Show coverage.