Well done. After a year or ideating and brainstorming and concepts, the brightest design minds in Colorado have created a green triangle. Learn more about this stroke of genius at brandcolorado.gov.
But seriously, it’s a clear and clean logo and I think it works OK. But, it’s way too generic.
Rest assured, Colorado Snow will proudly stick to the ever-recognizable (and meaningful) colors presented on our state flag:
- White symbolizes the snow
- Gold acknowledges the abundant sunshine
- Red represents the red soil and rocks
- Blue a symbol of the beautiful blue skies
Of course, that’s because we have to:
The Colorado flag is “public domain,” meaning it can be used by anyone, anytime, anywhere. The Colorado state brand, on the other hand, is a registered trademark of the state that cannot be used without express permission from the state.
What do you think of the new Colorado Brand?
5 replies on “Colorado boldly adopts an upside-down yield sign as new “brand” logo”
RT @cosnow: The state of @Colorado boldly adopts an upside-down yield sign as logo http://t.co/EgL62Jo0vD @BrandColorado
so… a triangle?
well, a rounded triangle. so something completely different.
Not just any triangle. A $2M triangle…
Colorado boldly adopts an upside-down yield sign as ne “brand” logo http://t.co/PJJ7Fwm22S