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SIA State of the Industry 2010/2011

The ski industry has put out a video detailing the “state of the industry”:

The 2010/11 winter season was a record year for the snow sports industry. Why? Find out from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation.

The details may not be interesting to the typical skier but the stats are fascinating. Clocking in at 10 minutes some highlights include: $3.3 billion in retail sales, highest snowfall in 20 years, and over 21 million snow sports participants.