Saturday was a great day to be on the mountain: perfect temperatures, not too crowded, and some decent “early season” conditions. Rachel…
We had a great Saturday at Breckenridge. The T-Bar had only been open for a few days so we took the opportunity to milk it as much as possible. As…
We took a bit of a break and hadn’t been up for nearly a month due to work, holidays, sickness and.. well, the fact there has been absolutely…
The ski industry has put out a video detailing the “state of the industry”: The 2010/11 winter season was a record year for the snow sports industry. Why? Find out from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation.…
There are a ton of parties, events, and concerts coming to Denver this week as the snowsports industry descends on Denver, Colorado. The 2010 SIA Snow Show trade expo will be taking over downtown. Even if you’re not attending the show, you should be downtown this week as there will be plenty of fun to…
If you hadn’t heard, Arapahoe Basin is losing it’s “hard core” exterior and becoming “resortized” by Vail Resorts. With the parking upgrades and Montezuma Bowl lift, it’s hard to argue the resort isn’t trying to stay competitive with the major resorts. So, this summer A-Basin will be adding a high-speed quad lift to replace Exhibition…
A number of snowmen have been assembled near Denver International Airport holding up fun signs. They appear to be hitchhiking to Copper Mountain. Read more at 9NEWS.com. The signs point to FreeYourMountain.com, a marketing site for Copper with some fun videos and information about the mountain. Clever marketing gimmick? Yeah, I’d give Copper an A…
Brand Connections, an advertising company, has spent years and over $10 million to buy up a network that targets the outdoor enthisiasts. Some big advertisers have already signed up. Coca-Cola‘s Odwalla brand is planning a campaign on the network this fall to promote its line of juices, health drinks and nutrition bars at ski resorts.…