A number of snowmen have been assembled near Denver International Airport holding up fun signs. They appear to be hitchhiking to Copper Mountain. Read more at 9NEWS.com. The signs point to FreeYourMountain.com, a marketing site for Copper with some fun videos and information about the mountain. Clever marketing gimmick? Yeah, I'd give Copper an A for effort with this one. The website could've been done a bit better though. Effective? Meh, I don't think someone driving near DIA is really going to make a snow-related decision. I could be wrong though...

Brand Connections, an advertising company, has spent years and over $10 million to buy up a network that targets the outdoor enthisiasts. Some big advertisers have already signed up. Coca-Cola's Odwalla brand is planning a campaign on the network this fall to promote its line of juices, health drinks and nutrition bars at ski resorts. "People who are in the outdoors naturally want to preserve it. ...Those consumers are looking for brands whose values align with their own," says Chris Brandt, marketing director for Odwalla. Through its marketing, the brand promotes its commitment to the environment by pointing to several initiatives it ...